HAPPI is Malaysiaʼs first subscription-based digital insurance platform, making protection simple, accessible, and rewarding. We combine financial security with lifestyle value, creating a modern ecosystem where insurance fits seamlessly into everyday life.
Info
Company : HAPPISAFE AI SDN. BHD.
Year : 2024
Industry : Financial Services
Region : Malaysia
Role
Brand Identity Lead
Creative Direction
Digital Experience Design
Product Consultant
Services
Brand Identity System
Company Profile
Stationery Set
App Branding
Web Design
Social Media Design
Product Design
Social Media Content
HAPPI is a lifestyle-focused insurance brand seeking a warmer, more trusted identity. Our team developed a complete brand system covering visual identity, product design, corporate materials, web, app, and social media.
The challenge was to create a cohesive brand system that humanizes insurance, aligns all touchpoints, and harmonizes the dual focus of protection and rewards.
To build a warm and modern brand identity for HAPPI, make the brand more trusted, keep all visuals consistent, and create a friendly look that feels close to everyday life.
We started by understanding HAPPI’s vision, explored different styles, and refined a direction that feels warm and trusted.
Then we applied this identity across web, app, product, and marketing materials.
The result is a friendly and consistent brand that fits HAPPI’s mission.