(Description)
NUSA PAGI is a modern Nanyang breakfast brand inspired by Malaysia’s everyday morning culture. It serves working professionals in premium shopping malls, offering familiar local flavours refined into a consistent, contemporary breakfast experience. With thoughtfully priced meals and beverages, NUSA PAGI delivers quality, comfort, and reliability suited for modern urban routines.
Info
Company : Nusa Pagi Food Sdn. Bhd.
Year : 2024
Industry : Food & Beverage
Region : Malaysia
Role
Brand Identity
Visual Direction
Packaging Design
Product Visual Direction
Brand Application System
Brand System Development
Services
Brand Identity System
Packaging Design
Product Design
Brand Application System
F&B Brand Experience Design
We collaborated with NUSA PAGI to develop a cohesive brand identity system for a modern Malaysian heritage breakfast concept.
The project focused on translating traditional Nanyang culture into a refined, contemporary brand experience for urban professionals within premium mall environments.
Balancing Malaysian breakfast heritage with a refined, modern identity for urban professionals—while maintaining consistency across retail spaces, packaging, and daily brand applications.
To establish a clear, cohesive brand identity system that translates Malaysian breakfast heritage into a modern, consistent experience for urban professionals in premium mall environments.
A clear, cohesive brand system that presents NUSA PAGI as a refined, modern Malaysian breakfast brand—consistent across retail spaces, packaging, and everyday brand touchpoints.